Jacksonville, FL — It is with profound sorrow that we share the passing of Rachel Luna, a decorated U.S. Marine veteran, certified master neuroscience & life coach, best-selling author, and deeply beloved motivational figure. A beacon of resilience, strength, and unwavering grace, Rachel’s legacy of transformation and empowerment will continue to inspire countless lives.
A Life of Resilience, Service, and Triumph
From her earliest days in New York City, Rachel Luna’s life was shaped by adversity and her courageous responses to it. Born into a working-class, migrant Puerto Rican family, she faced profound loss early on, with both parents succumbing to AIDS. This trauma, coupled with her battle against disordered eating, depression, and alcoholism, might have halted many—but not Rachel
Rachel channeled this pain into purpose. She enlisted in the U.S. Marine Corps, where a decade of service, including a tour in Iraq during Operation Iraqi/Enduring Freedom, forged her into a woman of grit and discipline
Following her military service, she dedicated her life to helping others break free from their own limitations. As a Certified Master Neuroscience & Life Coach, she built a powerful brand guiding individuals—especially women—toward clarity, confidence, and breakthrough results
Voice and Vision: Author, Podcaster, Speaker
Rachel was the best-selling author of Permission to Offend: The Compassionate Guide for Living Unfiltered and Unafraid. In it, she invited readers to dismantle the limiting stories they tell themselves and to live with authenticity and courage
Her impact was amplified through her top-rated podcast, Permission to Offend, where she fearlessly tackled topics around faith, worth, worthiness, and wealth—encouraging listeners to lean into their truth and step into power
Recognized by Forbes as one of “The 11 Most Inspiring Female Entrepreneurs to Follow on Instagram,” Rachel’s voice resonated across platforms including Success Magazine, Latina, Huffington Post, Lifetime TV, and more
A Life of Service and Empowerment
Rachel’s influence spanned the globe—from North America to Europe and Asia. Her coaching programs and keynote speeches empowered over 3,000 women to achieve six- and seven-figure success, while her reach extended to over 90 countries through her workshops, newsletters, and speaking tours
She stood just 4’11”, but her presence filled every room with fire and magnetism. A devout Christian, she was transparent and real—her faith deeply intertwined with her message of redemption, resilience, and freedom
Remembering Rachel Luna
Rachel Luna leaves behind a profound legacy:
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A warrior-turned-guide, who transformed her own suffering into a path of healing for thousands.
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An authentic voice, unafraid to challenge norms while leading with faith and vulnerability.
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A trailblazer, committed to uprooting generational trauma and helping others claim their freedom.
Though her voice may be silent, her message endures—live unfiltered, speak your truth, and embrace the power within you.
Condolences and Honoring the Legacy
To those impacted by Rachel’s life—friends, clients, fellow coaches, and admirers—may you find comfort in the courage she modeled, the truths she spoke, and the change she ignited.
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